Behold! The opening sequence for Madden 13, from EA Sports, above.
Mike Berland, the former head of Penn Schoen Berland is joining Edelman as CEO of Edelman Berland, Edelman?s new strategic research and analytic business. Edelman's existing research arm, StrategyOne, will be integrated into Edelman Berland.
Greg Jennings, a wide receiver for the Green Bay Packers, will serve as the newest Old Spice Guy. The agency is Wieden + Kennedy.
Deutsch LA has named partner Vic Palumbo, head of integrated production, a partner at the shop.
Coca-Cola became the first brand to amass 50 million fans on Facebook shortly after 9 a.m. Tuesday, the company told Mashable.
Michael Lee, who most recently spent a decade at Euro RSCG on Volvo, is launching a consultancy named Madam.
PepsiCo begins a 10-year sponsorship with the NFL across multiple brands. Details.
The One Club will hold a discussion titled "My first time" on Sept. 11 at 6.30 p.m. with Phil Growick, author, My First Time; Mark Fitzloff, Executive Creative Director, Wieden + Kennedy; Kevin McKeon, Partner/Chief Creative Officer, Strawberry Frog; Kevin Roddy, Chief Creative Office, Riney; Ted Royer, Executive Creative Director, Droga5; and Nancy Vonk, Co-founder/Partner, Swim.
The Los Angeles Times Media Group announced it named Brad Agens as Senior Vice President, Digital Sales, reporting to EVP Advertising, Michael J. Tannourji.
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